ABOUT
US
NormannPartners are pioneering strategy advisors working with companies and organisations to understand and gain advantage in their networked world of business. We believe in combining practical action with conceptual analysis and we nurture strong relationships with leading universities such as Oxford, London Business School and the Royal Institute of Technology in Stockholm.
Our professionals
Work with us
If you want to challenge your expertise and use your abilities to create value for our clients, please send us an email or give us a call. We’re always looking for interesting people to join our international team of consultants.
NormannPartners is both intellectually stimulating and challenging; you co-create value and solutions together with your clients in a way you’re normally not used to do as a consultant.
Our story
NormannPartners’ approach to strategy builds on and extends the pioneering work and insights that the late international strategy thinker Richard Normann developed with Rafael Ramírez, Ulf Mannervik and other colleagues. From the 1980s to the 2000s, Normann and his colleagues developed an original approach to strategy based on seeing value as inherently co-produced in systems. Their ‘Value Creating Systems’ approach was a strong contrast to the idea of ‘competitive advantage’ that defined strategy at the time.
The approach focuses on the design of ‘offerings’ that define interactions among co-producers, and which connect actors in fields that transcend traditional industry borders. The main unit of analysis is not the firm, nor the position (in a ‘chain’ or ‘industry’), but the interactions.
In the networked world of today characterized by turbulence, unpredictability and ambiguity, where consumers and other stakeholders become co-producers, these ideas are uniquely effective in explaining and guiding strategy to create distinct value.
NormannPartners continues to develop the Value Creating Systems approach to strategy. It is also pushing this approach forward together with clients that are transforming their fields, as well as scholars who are reflecting on and deepening insights from strategy practice. The approach is the basis for the Oxford Networked Strategy Lab, in which teams from leading global organisations use systems and design thinking to redefine fields in complex business environments. The Richard Normann Lecture is also part of forwarding the pioneering approach. It is held yearly at Green Templeton College, University of Oxford, and arranged together with NormannPartners.