ABOUT
US

NormannPartners is an international consulting firm with focus on transformations and turning disadvantages and change into advantage and opportunity. We believe in combining practical action with conceptual analysis and we nurture strong relationships with leading universities such as Oxford, London Business School and the Royal Institute of Technology in Stockholm.

Our professionals

Has extensive experience in scenario planning, strategy and change processes in a multinational setting. Associate Fellow at Saïd Business School, University of Oxford.

Gerard Drenth

Partner and Managing Director, London

gerard.drenth@normannpartners.com

International expert on strategic foresight, strategy and innovation. Specific field of expertise in creative processes. Associate Fellow at Saïd Business School, University of Oxford.

Ulf Mannervik

Founding Partner, Stockholm

ulf.mannervik@normannpartners.com

Founding partner of NormannPartners and Professor of Practice at the Saïd Business School, University of Oxford where he directs the Oxford Scenarios Programme.

Rafael Ramírez

Founding Partner, Oxford

rafael.ramirez@normannpartners.com

His expertise is innovation in organizations and systems with particular focus on how the payment system is changing in relation to new technologies, institutional change and new entrants.

Niklas Arvidsson

Associate, Stockholm

niklas.arvidsson@normannpartners.com

Started her professional career as an architect and now applies that practical understanding of the creative process to build scenarios for the future as a tool for strategic change.

Shirin Elahi

Principal, London

shirin.elahi@normannpartners.com

Leverages on a broad business understanding together with in depth knowledge in strategy design, scenarios and business innovation.

Madeleine Forssell

Associate, Stockholm

madeleine.forssell@normannpartners.com

Manages client interactions on formal issues and enabling administrative coordination within and between projects.

Christina Fredrikson

Administrative Manager, Stockholm

christina.fredrikson@normannpartners.com

Specializes in applying scenarios to helping organisations develop integrated and robust strategies, and manage risks across a range of business sectors and functions.

Juan Garin

Associate, Paris

juan.garin@normannpartners.com

His strength is bringing ideas from concept to prototype to industrialisation and pioneering new ways of cooperation.

Jürgen Hedrich

Senior Associate, Oxford

juergen.hedrich@normannpartners.com

Expert in innovation and strategy, who consults and gives executive training in Europe, the US, China and Brazil.

Jonas Hoffmann

Associate, Nice

jonas.hoffmann@normannpartners.com

His work links strategy and communication with focus on development of differentiating offerings.

Johan Jyllnor

Senior Associate, Stockholm

johan.jyllnor@normannpartners.com

Her expertise is in using design approaches to achieve organizational goals. Has particular experience of working with entrepreneurial teams designing innovative services that co-create value.

Lucy Kimbell

Associate, London

lucy.kimbell@normannpartners.com

Has experience in strategy, scenarios, organization, innovation and policy development. Focuses on scenarios, strategic renewal and business innovation.

Fredrik Lavén

Associate, Gothenburg

fredrik.laven@normannpartners.com

Has a unique and comprehensive understanding of the global patent process, operationally and economically.

Ciarán McGinley

Senior Associate, Amsterdam

ciaran.mcginley@normannpartners.com

A strategy practitioner with more than 15 years’ experience in strategy and intelligence.

Riku Österman

Associate, Helsinki

riku.osterman@normannpartners.com

His expertise is in industry-, market-, technology-, and competition-evolution, and he's worked with long-term scenario development, strategy and product roadmap planning.

Timo M. Partanen

Associate, Helsinki

timo.m.partanen@normannpartners.com

Internationally recognised expert in strategic innovation and linking short term innovation to long-term scenarios.

Leo Roodhart

Senior Associate, Amsterdam

leo.roodhart@normannpartners.com

Expert in scenarios and strategy with experience in large companies, labs, cities, museums, non-profits and multi-stakeholder groups.

Cynthia Selin

Associate, Phoenix

cynthia.selin@normannpartners.com

Expert in science and technology futures. Has worked as an independent futures expert since 1999.

Bill Sharpe

Senior Associate, London

bill.sharpe@normannpartners.com

Graduated recently with first-class honours in Physics from the University of Bristol. His research specialisms include technology, energy and the environment.

Kamran Lamb

Research Analyst, London

kamran.lamb@normannpartners.com

Work with us

If you want to challenge your expertise and use your abilities to create value for our clients, please send us an email or give us a call. We’re always looking for interesting people to join our international team of consultants.

NormannPartners is both intellectually stimulating and challenging; you co-create value and solutions together with your clients in a way you’re normally not used to do as a consultant.

 

Johan Jyllnor

Our legacy

NormannPartners’ approach to strategy builds on and extends the pioneering work and insights that the late international strategy thinker Richard Normann developed with Rafael Ramírez, Ulf Mannervik and other colleagues. From the 1980s to the 2000s, Normann and his colleagues developed an original approach to strategy based on seeing value as inherently co-produced in systems. Their ‘Value Creating Systems’ approach was a strong contrast to the idea of ‘competitive advantage’ that defined strategy at the time.

The approach focuses on the design of ‘offerings’ that define interactions among co-producers, and which connect actors in fields that transcend traditional industry borders. The main unit of analysis is not the firm, nor the position (in a ‘chain’ or ‘industry’), but the interactions.

In the networked world of today characterized by turbulence, unpredictability and ambiguity, where consumers and other stakeholders become co-producers, these ideas are uniquely effective in explaining and guiding strategy to create distinct value.

NormannPartners continues to develop the Value Creating Systems approach to strategy. It is also pushing this approach forward together with clients that are transforming their fields, as well as scholars who are reflecting on and deepening insights from strategy practice. The Richard Normann Lecture is also part of forwarding the legacy. It is held yearly at Green Templeton College, University of Oxford, and arranged together with NormannPartners.