The legacy of Richard Normann
In a collaborative initiative with University of Oxford’s Green Templeton College, NormannPartners organises the annual Richard Normann Lectures.
The Lecture recognizes scientific advancements in the tradition of Richard Normann, who was one of the most profound and sophisticated management and strategy thinkers of our time. He was a founder of NormannPartners, together with Rafael Ramírez and two other colleagues who later moved to other ventures.
Richard made a unique life-long contribution on how to rethink business, create value and sustain excellence. He published numerous books and was a masterful and sought-after advisor and speaker. He died at the young age of 60 in 2003, but his achievements will survive him. His ideas had a deep and far-reaching influence on the theory and practice of management.
Spurning the superficial ‘quick fix’ approaches typical of so much writing in this field, Richard Normann dared to challenge conventional thinking and ask the deeper, subtler and more probing questions. Normann changed the map of business and, by so doing, its actual landscape as well.
Richard’s influence will stretch long into the future. NormannPartners and its professionals work in his tradition; following its ethos and further develops the thinking and concepts and their applications to a changing business context.

Richard Normann
founding partner. 1943-2003
Recognised by his peers as one of the leading thinkers in management and strategy, Richard made a unique life-long contribution on how to rethink business, create value and sustain excellence. He published numerous books and was a masterful and sought-after advisor and speaker. Richard had a passion for life, cared warmly for people, and was always ready to challenge thoughts and perspectives.
He had the astonishing ability to make you think quite differently about problems and issues that you thought you’d been entirely familiar with for years.
Wally Olins