Author: Prof. Rafael Ramírez

Using Scenario Planning to Reshape Strategy

By Rafael Ramirez, Steve Churchhouse, Alejandra Palermo and Jonas Hoffmann
Rather than trying to predict the future, organizations need to strengthen their abilities to cope with uncertainty. A new approach to scenario planning can help companies reframe their long-term strategies by developing several plausible scenarios.

How Shell’s Domains Link Innovation and Strategy

The article, written by Rafael Ramírez, Leo Roodhart and Willem Manders, describes the steps Shell managers took to keep their innovation innovative after the original establishment of the GameChanger system, by setting up its ‘innovation coalition’ as a network in its own right, and by reorganising its portfolio of 85 projects into half-dozen ‘domains’.